Example embroidery pricing formula with appliqué design

Hooping charge	400 fee per 1000 stitches (over 5000 stitches)	Appliqué fee	Total
$8.00	How to price embroidery items Instead of just offering embroidery services, you can also sell embroidered items. The way you would go about it is to start by picking out some embroidery blanks that you think your customers might like. Then, sell the customer the item with the embroidery on it. There are many embroidery blanks suppliers that cater to embroidery businesses. In fact, you may start to notice some of their products in the cute little pricey boutiques in your town that sell embroidered items. You could make a digital catalog of their items that you can get and offer them to your customers with names, monograms or even embroidery designs. Another way to approach offering embroidered items to your customers is to order samples of blanks. Then stitch out a name or a monogram on it and photograph it to use as your product photo. (And if you are really crafty – use this sample as a gift for someone). When pricing embroidered items, I would also nose around and see what other people are charging for similar embroidered items and make sure your prices are in line with the going rate. .00	$5.00	$13.00

Another factor you may want to consider is offering a price break for multiple items. If you are stitching out the same design over and over again, you don’t have to change thread colors, hoops, etc.

In this case, it might make sense to lower the price a bit. For example, you could offer a 10% discount on like quantities of 10 or more. Or, you can reduce the hooping fee for items over a certain amount.

How Much Should You Price Your Embroidery Work?

Running your embroidery shop requires considering your expenses and matching the prevailing industry pricing for stitch work. Multiple factors determine the approval or rejection of a quotation.

The simplest way to price your embroidery work is stitch count. If you are a newbie, you can start charging 50 cents per 1000 stitches and increase as high as $4 depending upon the design’s size. Moreover, you can also add other design attributes such as the number of colors, stitch length, order quantity, etc., and adjust the pricing accordingly.

Or, you can set hourly pricing. That is to say, you charge as per the number of hours you spent on the stitching work of the garment. This pricing constitutes the overhead expenses in embroidery and your profits.

If you have a home-based embroidery business, the most significant thing is — your overhead costs are too low. You do not have to pay rent or other monthly dues. You can easily set competitive pricing(slightly lesser than others). Thus, attracting more customers and increasing profitability.

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01. Per Stitch Pricing:

Example:

• Order – 50 caps
• Tape – 9,500 stitches
• Per 1000 stitch rate -400 per thousand stitches.
• Per product cost – 9,500/1,000 = 9.5 X 400 = $9.5/product
• Product cost for 50 caps = $9.5 X 50 = $475

02. Using Embroidery Design Tool:

Suppose you are having an online store or an offline local store. You want your customers to design products and place order. The online design tool helps you in two ways:

-Provide a design studio for your customers to design products from your online storefront or offline kiosk app.

SEE ALSO: Top 6 Embroidery Tips to Make Your Work Faster & Easier

03. Fixed Unit Pricing:

Fixed pricing is set per “tape” design irrespective of the number of embroidery stitches. Depending on the embroidery designs, it could be both cost-effective and expensive for embroiders.

On the other hand, customers get lured into this, and the embroiders would print a design with fewer stitches to save money, thereby giving it an incomplete appearance.

How to charge for your embroidery and monogramming services

Figuring out what to charge can be a little tricky because every scenario is so different. Let’s say that a customer supplies the item for you to embroider and all you need to do is add the embroidery.

Before you agree to such an arrangement, you should have a plan in place if something goes wrong. What will you do if you inadvertently make a mistake and destroy their item?

Know the value of the item you are embroidering on and consider if it’s worth taking on that liability before getting started. There is nothing wrong with saying “no.”

If the answer is “yes” then, what you should you charge for the embroidery?

Price for embroidering monograms

Adding a monogram to an item of clothing is fairly straight-forward. Most people charge by size.

Size of monogram	Typical price to embroider
2″ 3″ 4″ 5″ 6″ 7″	$6-$9

$12-$15$15-$18$18-$21

Price for embroidering names

In this case, most people who offer this service, set a flat fee for a name (up to 8 characters) then price by the size, tacking on an additional fee for additional letters (greater than 8)

Size of name	Typical price to embroider
1-2″	$10-$12 (add $ for names over 8 letters)
2-3″	$12-$15 (add 400.50 for each letter for names over 8 letters)

Pricing for embroidering designs

Because embroidery designs can vary tremendously in size and stitch count, many professionals use formulas to figure out how to price stitching out embroidery designs.

• Start with a flat hooping fee
• Determine stitch count of design
• Add an additional fee based on the number of stitches in the design.